Tap 'photo options' followed by 'hide from my profile' and the image will be hidden. If you notice that you have been tagged in unrelated or inappropriate images, you can disassociate your profile with it by tapping the three dots at the top right-hard corner of the image. We already know you can add emojis to your Instagram bio, tag other Instagram accounts, and link to your website.īut you can now change how the fonts look, by using a third-party website such as LingoJam, and copy-pasting the text into your profile bio – simple. There is no need to post all your content on the fly – you can schedule them to go out at any upcoming time or day by using your desktop computer and tools such as Zoho Social, Hootsuite and Buffer. There are a range of apps, such as Preview, that can help you visualise your content as a whole before you post anything. The colour palette, tones, angles and composition of your account are key considerations when coming up with your Instagram aesthetic. You may choose to experiment with different filters with each post, but it is important to think beyond each individual photo and understand how your profile is forming as a grid of posts. Here you can add, remove and reorder your favourite looks. When you have chosen your shot, to add a filter, scroll to the end of the list and tap 'manage'. Some people like to use one particular filter to give their profiles a consistent look, whereas others pick-and-choose depending on the picture – it is whatever works for you. Speed up the photo-sharing process by taking more control of the filters that appear in your app. This is most important to remember when uploading a video – make sure to choose a thumbnail that will look good as a square, as this is how it will be displayed in the grid, even if you are posting a 9x16 video. There are countless accounts out there with messy profiles, that do absolutely nothing for their brand.Įvery image should be informative or eye-catching – or both, especially when viewed as a square thumbnail image. When users search at that location, they will see your post. This does not have to be where you are when you are posting it – relate the location to the post. NowThis put its hashtags in the first comment of its postsĪnother way to improve visibility is to always add a location to your post. You can also tell your followers to click the link in your bio, to learn, join, discover more information – driving traffic to your site or Facebook page. Inviting your audience to comment, answer a question or tag their friends will ultimately get more eyeballs on your post, and will show that you care about engagement with your audience. What you write is up to you, but with 2,200 characters and a range of emojis to play with, get creative.Īdding a call-to-action in your Instagram caption is a sure-fire way to help drive engagement. Physically posting on your account cannot be easier – simply tap the plus icon at the bottom of your screen, find your image or video in your smartphone's camera roll, add a filter and comment, and tap 'share'.īut before you release your content to the world, it is vital to ensure you have done all you can to get as many people scrolling past your content as possible.įirst of all, add a description that gives impact and creates an emotional response. Getting your content seen – by as many people as possible.This will automatically make your account public, and will enable you to get access to analytics and other features unavailable to personal accounts. What could your news organisation be doing differently? Below we have covered all the basics and hidden features on the platform that you should be taking advantage of.Īs a publisher, make sure you have an Instagram business profile. News outlets are constantly experimenting in this space, using the platform to cover breaking news, draw wider audiences to their websites and give them a 'behind the scenes' view into their news organisations. Having reached one billion users in June this year, Instagram is proving to be quite the social media powerhouse.Ĭhances are, your news organisation is aiming to use the photo-sharing platform to engage with younger audiences, where 18-34 year olds dominate the space.īut are you really getting the most from the platform? If you are just using Instagram to share the odd photo with a lonely link to your website, you are missing out – big time.
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